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1

Machine learning and AI in marketing â Connecting computing power to human insights

Ma, Liye, Sun, Baohong

Journal:

International Journal of Research in Marketing

Year:

2020

File:

PDF, 1.41 MB

2020

2

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding

Tülin Erdem and Baohong Sun

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 2.39 MB

english, 2002

3

Cross-Selling the Right Product to the Right Customer at the Right Time

Li, Shibo, Sun, Baohong, Montgomery, Alan L

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 975 KB

english, 2011

4

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

Sun, Baohong, Neslin, Scott A., Srinivasan, Kannan

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 141 KB

english, 2003

5

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Kopalle, Praveen K., Sun, Yacheng, Neslin, Scott A., Sun, Baohong, Swaminathan, Vanitha

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 336 KB

english, 2012

6

Internet Auction Features as Quality Signals

Li, Shibo, Srinivasan, Kannan, Sun, Baohong

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 147 KB

english, 2009

7

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Li, Shibo, Sun, Baohong, Wilcox, Ronald T.

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 89 KB

english, 2005

8

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination

Sun, Yacheng, Li, Shibo, Sun, Baohong

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 2.04 MB

english, 2015

9

Product Strategy for Innovators in Markets with Network Effects

Baohong Sun, Jinhong Xie and H. Henry Cao

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.23 MB

english, 2004

10

“Adaptive” learning and “proactive” customer relationship management

Baohong Sun, Shibo Li, Catherine Zhou

Journal:

Journal of Interactive Marketing

Year:

2006

Language:

english

File:

PDF, 213 KB

english, 2006

11

The impact of advertising on consumer price sensitivity in experience goods markets

Tülin Erdem, Michael P. Keane, Baohong Sun

Journal:

Quantitative Marketing and Economics

Year:

2008

Language:

english

File:

PDF, 525 KB

english, 2008

12

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

Baohong Sun, Scott A. Neslin and Kannan Srinivasan

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 3.11 MB

english, 2003

13

Internet Auction Features as Quality Signals

Shibo Li, Kannan Srinivasan and Baohong Sun

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.99 MB

english, 2009

14

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Shibo Li, Baohong Sun and Ronald T. Wilcox

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 1.47 MB

english, 2005

15

A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions

Mehta, Nitin, Ni, Jian, Srinivasan, Kannan, Sun, Baohong

Journal:

Marketing Science

Year:

2017

Language:

english

File:

PDF, 791 KB

english, 2017

16

Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach

Hao, Haijing, Padman, Rema, Sun, Baohong, Telang, Rahul

Journal:

Information Systems Research

Year:

2018

Language:

english

File:

PDF, 792 KB

english, 2018

17

Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior

Sun, Baohong, Neslin, Scott, Srinivasan, Kannan

Journal:

SSRN Electronic Journal

Year:

2002

Language:

english

File:

PDF, 309 KB

english, 2002

18

Database Submission—The ISMS Durable Goods Data Sets

Ni, Jian, Neslin, Scott A., Sun, Baohong

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 142 KB

english, 2012

19

A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes

Gordon, Brett R., Sun, Baohong

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 386 KB

english, 2015

20

Promotion Effect on Endogenous Consumption

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 248 KB

english, 2005

21

Invited Commentary —Technology Innovation and Implications for Customer Relationship Management

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 119 KB

english, 2006

22

Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis

Erdem, Tülin, Mayhew, Glenn, Sun, Baohong

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 114 KB

english, 2001

23

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter

Ma, Liye, Sun, Baohong, Kekre, Sunder

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 866 KB

english, 2015

24

Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers

Sun, Baohong, Li, Shibo

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 462 KB

english, 2011

25

Understanding Reference-Price Shoppers: A within- and Cross-Category Analysis

Tülin Erdem, Glenn Mayhew and Baohong Sun

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 2.91 MB

english, 2001

26

25th Anniversary Issue || Technology Innovation and Implications for Customer Relationship Management

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 928 KB

english, 2006

27

25th Anniversary Issue || Dynamic Structural Consumer Models and Current Marketing Issues

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 797 KB

english, 2006

28

Product Strategy for Innovators in Markets with Network Effects

Sun, Baohong, Xie, Jinhong, Cao, H. Henry

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 225 KB

english, 2004

29

Invited Commentary —Dynamic Structural Consumer Models and Current Marketing Issues

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 96 KB

english, 2006

30

An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift

Chen, Tao, Sun, Baohong, Singh, Vishal

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 343 KB

english, 2009

31

Promotion Effect on Endogenous Consumption

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.95 MB

english, 2005

32

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

Liu, Xiao, Derdenger, Timothy, Sun, Baohong

Journal:

Marketing Science

Year:

2018

Language:

english

File:

PDF, 1.39 MB

english, 2018

33

Phytochemical analysis of traditional Chinese medicine using liquid chromatography coupled with mass spectrometry

Min Yang, Jianghao Sun, Zhiqiang Lu, Guangtong Chen, Shuhong Guan, Xuan Liu, Baohong Jiang, Min Ye, De-An Guo

Journal:

Journal of Chromatography A

Year:

2009

Language:

english

File:

PDF, 1.37 MB

english, 2009

34

Choice Models and Customer Relationship Management

Wagner Kamakura, Carl F. Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, Scott Neslin, Baohong Sun, Peter C. Verhoef, Michel Wedel, Ron Wilcox

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 140 KB

english, 2005

35

Measuring long-run marketing effects and their implications for long-run marketing decisions

Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 223 KB

english, 2008

36

Stated intentions and purchase behavior: A unified model

Baohong Sun, Vicki G. Morwitz

Journal:

International Journal of Research in Marketing

Year:

2010

Language:

english

File:

PDF, 235 KB

english, 2010

37

Incoherently coupled grey-grey screening-photovoltaic soliton pairs in biased photovoltaic-photorefractive crystals

Chunfeng Hou, Zhongxiang Zhou, Xiudong Sun, Baohong Yuan

Journal:

Optik - International Journal for Light and Electron Optics

Year:

2001

Language:

english

File:

PDF, 60 KB

english, 2001

38

Testing for Choice Dynamics in Panel Data

Tülin Erdem and Baohong Sun

Journal:

Journal of Business and Economic Statistics

Year:

2001

Language:

english

File:

PDF, 427 KB

english, 2001

39

Ignoring Your Best Customer?

Carnegie, Baohong Sun, Wilcox, Ronald, Zhu, Ting

Journal:

Journal of Relationship Marketing

Year:

2008

Language:

english

File:

PDF, 584 KB

english, 2008

40

Preparation of zirconia nanofiltration membranes through an aqueous sol–gel process modified by glycerol for the treatment of wastewater with high salinity

Da, Xiaowei, Chen, Xianfu, Sun, Baohong, Wen, Juanjuan, Qiu, Minghui, Fan, Yiqun

Journal:

Journal of Membrane Science

Year:

2016

Language:

english

File:

PDF, 4.11 MB

english, 2016

41

Sixth Invitational Choice Symposium || Choice Models and Customer Relationship Management

Wagner Kamakura, Carl F. Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, Scott Neslin, Baohong Sun, Peter C. Verhoef, Michel Wedel and Ron Wilcox

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.10 MB

english, 2005

42

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Erdem, Tülin, Keane, Michael P., Sun, Baohong

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 228 KB

english, 2008

43

[IEEE 2014 11th World Congress on Intelligent Control and Automation (WCICA) - Shenyang, China (2014.6.29-2014.7.4)] Proceeding of the 11th World Congress on Intelligent Control and Automation - Characteristics of big data of power transmission and transformation in smart grid

Chuan Zhong,, Qiang Gao,, Baohong Geng,, Fang Yuan,, Jian Geng,, Wanyuan Li,, Rui Sun,, Yang Li,

Year:

2014

File:

PDF, 708 KB

2014

44

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Tülin Erdem, Michael P. Keane and Baohong Sun

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 2.73 MB

english, 2008

45

Seventh Tri-Annual Choice Symposium || Measuring long-run marketing effects and their implications for long-run marketing decisions

Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong and Baohong Sun

Journal:

Marketing Letters

Year:

2008

Language:

english

File:

PDF, 1.44 MB

english, 2008

46

Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice

Lurie, Nicholas H., Berger, Jonah, Chen, Zoey, Li, Beibei, Liu, Hongju, Mason, Charlotte H., Muir, David M., Packard, Grant, Pancras, Joseph, Schlosser, Ann E., Sun, Baohong, Venkatesan, Rajkumar

Journal:

Customer Needs and Solutions

Year:

2017

Language:

english

File:

PDF, 546 KB

english, 2017

47

Anticoagulant Polyurethane Substrates Modified with Poly(2-methacryloyloxyethyl phosphorylcholine) via SI-RATRP

Chi, Cheng, Sun, Baohong, Zhou, Ninglin, Zhang, Ming, Chu, Xiaohong, Yuan, Ping, shen, Jian

Journal:

Colloids and Surfaces B: Biointerfaces

Year:

2018

Language:

english

File:

PDF, 1.31 MB

english, 2018

48

Testing for Choice Dynamics in Panel Data

Erdem, Tülin, Sun, Baohong

Journal:

Journal of Business and Economic Statistics

Year:

2001

Language:

english

File:

PDF, 401 KB

english, 2001

49

Gut bacterial and fungal communities of the domesticated silkworm (Bombyx mori) and wild mulberry-feeding relatives

Chen, Bosheng, Du, Kaiqian, Sun, Chao, Vimalanathan, Arunprasanna, Liang, Xili, Li, Yong, Wang, Baohong, Lu, Xingmeng, Li, Lanjuan, Shao, Yongqi

Journal:

The ISME Journal

Year:

2018

Language:

english

File:

PDF, 2.13 MB

english, 2018

50

The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets

Erdem, Tulin, Keane, Michael P., Sun, Baohong

Journal:

SSRN Electronic Journal

Year:

2006

Language:

english

File:

PDF, 320 KB

english, 2006